Alan Fyall & Brian Garrod 
Contemporary Cases in Tourism 

Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism. Specific cases include: addressing climate change in the tourism industry, branding legacies arising from the South Africa FIFA 2010 World Cup, slow tourism, destination marketing of Dubai, farm tourism and many more. Written by a team of experts who are established in their respective fields, it comprises substantial, in-depth and detailed case studies, written with specific learning objectives in mind. Furthermore, each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com). All of the cases in Contemporary Cases in Tourism: Volume 1 are available for individual download from the Contemporary Cases Online website (see www.goodfellowpublishers.com) and can be purchased in a ‘pick and mix’ fashion to suit the needs of the reader. The online cases are packed with links to original sources, further readings, websites and in-text hyperlinks. Readers can follow these hyperlinks to obtain further information about the specific concepts, terms, issues and organisations identified in each case. Contemporary Cases in Tourism: Volume 1 is the first in the Contemporary Cases Series. This is a series of texts which provides cases of comparable quality, focused specifically on the emerging fields of tourism, heritage, hospitality, leisure, retail, events and sport. The Contemporary Cases Series is intended to be dynamic, current and stimulating, delivering cases that are original rather than overworked, flexible rather than formulaic, challenging and controversial rather than prescriptive and conventional