The must-read summary of Al Ries and Laura Ries’ book: ‘The Fall of Advertising and the Rise of PR’.
This complete summary of the ideas from Al Ries and Laura Ries’ book: ‘The Fall of Advertising and the Rise of PR’ shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and Play Station have invested in public relations. In their book, the authors explain the key differences between advertising and PR and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on PR and what benefits it could bring for your company.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read ‘The Fall of Advertising and the Rise of PR’ and discover why so many companies are choosing to focus on PR and why you should too.
This complete summary of the ideas from Al Ries and Laura Ries’ book: ‘The Fall of Advertising and the Rise of PR’ shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and Play Station have invested in public relations. In their book, the authors explain the key differences between advertising and PR and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on PR and what benefits it could bring for your company.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read ‘The Fall of Advertising and the Rise of PR’ and discover why so many companies are choosing to focus on PR and why you should too.
€4.99
لغة الإنجليزية ● شكل EPUB ● صفحات 41 ● ISBN 9782511021712 ● حجم الملف 1.5 MB ● الناشر Business Book Summaries ● بلد BE ● نشرت 2014 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 5228176 ● حماية النسخ DRM الاجتماعية
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
11٬350 كتب إلكترونية في هذه الفئة
