عدسة مكبرة
بحث محمل

Keith Ward 
Marketing Finance 

الدعم
Building on the author”s previous book,
Financial Aspects of Marketing,
Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.



Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.




Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
€47.69
طرق الدفع
Buy this ebook and get 1 more FREE!
شكل EPUB ● صفحات 368 ● ISBN 9781136380297 ● الناشر Taylor and Francis ● نشرت 2012 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2472406 ● حماية النسخ Adobe DRM
يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

245٬781 كتب إلكترونية في هذه الفئة