Li Zhuyao 
Genuineness of Big Businessman 

This book is an authentic depiction of Zhang Hongrui’s 30-year operation of Xinyulou, and a vivid textbook for being an honest man and doing honest business. Believing in "big businessmen should not be unscrupulous", Zhang created Xinyulou Department Store Group Co., Ltd at the beginning of the reform and opening-up. His original intention was not to make money, but to help his employees "realize their own value and enjoy a successful life". Over 30 years, what he has been pursuing is not maximized profit, but maximized values. All the business leaders, government officials, and experts and professors who came to Xinyulou to inspect, study, and research admire Zhang and unanimously called him an entrepreneur, a thinker, and a philosopher. He is renowned as having made it in being "utmost sincere and real, simple and perfect." Many of Zhang’s business ideas are worth learning and promoting, and he has set an example for the moral construction of the whole society.