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Cover of Syed Salman Qadri: The Challenges of Marketing Logistics

Syed Salman Qadri: The Challenges of Marketing Logistics

Research Paper (postgraduate) from the year 2022 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: Ph D scholar, , course: Marketing, language: English, …

Cover of درويش مصطفى: الإعلام البيئي

درويش مصطفى: الإعلام البيئي

للإعلام دور فاعل ومؤثر في مختلف جوانب الحياة, ولأهميته ودوره في حياة الأمم والدول وقدرته على التغيير, فقد سمي بالسلطة الرابعة, و الإعلام سلاح فاعل في حالة السلم والحرب, فهو يستعمل طرق ذكية وأساليب …

Cover of محمد مندور: الثقافة وأجهزتها

محمد مندور: الثقافة وأجهزتها

الثقافة هي أسلوب حياة ونمط سلوكي يساعد الإنسان على رسم طريقة حياته بنفسه، بعد أن يعي ما حوله وعياً سليماً، وهنا يأتي دور وسائل الإعلام، المقروءة منها والمرئية والمسموعة، باعتبارها من أهم السبل لتحصيل …

Cover of Vernon D. Miller & Marshall Scott Poole: Organizational Communication Theory and Research

Vernon D. Miller & Marshall Scott Poole: Organizational Communication Theory and Research

The Handbook of Organizational Communication Theory and Research offers concise, but thorough reviews of important research on traditional and emerging areas in organizational communication. Section …

Cover of Timothy L. Sellnow & Deanna D. Sellnow: Communicating Risk and Safety

Timothy L. Sellnow & Deanna D. Sellnow: Communicating Risk and Safety

The world is wrought with risks that may harm people and cost lives. The news is riddled with reports of natural disasters (wildfires, floods, earthquakes, hurricanes), industrial disasters (chemical …

Cover of Katrin Scheibe & Franziska Zimmer: Asylees’ ICT and Digital Media Usage

Katrin Scheibe & Franziska Zimmer: Asylees’ ICT and Digital Media Usage

By the time refugees flee from their home country, they likewise leave behind their former life, their relatives and acquaintances. Building a new life in their country of destination requires them t …

Cover of Michael L. Butterworth: Communication and Sport

Michael L. Butterworth: Communication and Sport

Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cul …

Cover of Chiara Valentini: Public Relations

Chiara Valentini: Public Relations

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the …

Cover of Finn Frandsen & Winni Johansen: Crisis Communication

Finn Frandsen & Winni Johansen: Crisis Communication

Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This priz …

Cover of Knut Lundby: Mediatization of Communication

Knut Lundby: Mediatization of Communication

This handbook on Mediatization of Communication uncovers the interrelation between media changes and changes in culture and society. This is essential to understand contemporary trends and transforma …