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Elisabeth Noelle-Neumann & Thomas Petersen
Alle, nicht jeder
Einfuhrung in die Methoden der Demoskopie

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Cover von Elisabeth Noelle-Neumann & Thomas Petersen: Alle, nicht jeder (PDF)

Die Demoskopie ist die Erforschung der öffentlichen Meinung durch Befragung repräsentativer Bevölkerungsgruppen. Sie wird inzwischen in allen Bereichen der Gesellschaft benutzt in Form von Marktforschung, Mediaforschung, Sozialforschung und aktueller politischer Meinungsforschung. Elisabeth Noelle-Neumann ist national und international eine führende Kapazität auf dem Gebiet der Meinungsforschung. Ihre erstmals 1963 veröffentlichte ‚Einführung in die Methoden der Demoskopie‘ hat sich im Laufe der Jahre zu einem Standardwerk entwickelt, das in viele Sprachen übersetzt ist und hier in einer völlig überarbeiteten, aktualisierten und erweiterten Neuausgabe wieder vorgelegt wird.

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Sprache Deutsch ● Format PDF ● ISBN 9783662056592 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6342133 ● Kopierschutz Adobe DRM

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