Gashaw Abeza & Michael L. Naraine 
Canadian Sport Marketing 

Analyzing the key players and political moments in women’s professional tennis since 1968, this book explores the historical lineage of social activism within women’s tennis and the issues, expressio …

Both strength training and weight training are recognized by the American College of Sports Medicine as vital to a high quality of life. They are also of tremendous benefit to young, healthy adults …

This book offers different insights into the study of the Olympic movement in the Middle East and North Africa (MENA) region. It seeks to capture how political and cultural nation-state building an …

The Routledge Handbook of Sport and Sustainable Development is a comprehensive and powerful survey of the ways in which sport engages with its social, environmental, and ethical responsibilities. I …

Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their …

This collection of essays is the third iteration in a series of publications dealing with Olympic studies that initially developed out of the tripartite relationship between Western University (Canad …

The American Football Revolution: How Britain Fell In Love With The NFL is the remarkable story of how the USA“s biggest sport converted a sceptical soccer-mad nation. In 1982, an esoteric new TV ch …

A Love Letter to Football is the story of how the beautiful game, from the litter-strewn pitches of the grassroots to packed stadiums at the top of the sport, can help carry us through our darkest da …

La Vie Jamais Raconté is the story of sporting suffragette Alice Milliat, and a captivating exploration of a forgotten pioneer of women“s sport. In an era when women“s sport is gaining well-deser …

Elite youth sport competitions have increased significantly in number in recent years, with the Youth Olympic Games representing the high point of this phenomenon. This book examines the global conte …