Ebook > Naturwissenschaft > Medizin > Allgemeines > Stefan Hoffmann & Stefan Müller: Gesundheitsmarketing: Gesundheitspsychologie und Prävention (PDF)

Stefan Hoffmann & Stefan Müller
Gesundheitsmarketing: Gesundheitspsychologie und Prävention

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Cover von Stefan Hoffmann & Stefan Müller: Gesundheitsmarketing: Gesundheitspsychologie und Prävention (PDF)

Marketing spielt das Gesundheitswesen eine zunehmend wichtige Rolle. Obwohl das Thema Health-Care-Marketing schon seit mehr als 30 Jahren in den USA Beachtung findet, wird ihm in Deutschland erst seit wenigen Jahren die nötige Aufmerksamkeit zuteil. Ziel

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Sprache Deutsch ● Format PDF ● Seiten 352 ● ISBN 9783456948010 ● Dateigröße 3.2 MB ● Herausgeber Stefan Hoffmann & Stefan Müller ● Verlag Hogrefe, vorm. Verlag Hans Huber ● Ort Bern ● Land CH ● Erscheinungsjahr 2010 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 2157712 ● Kopierschutz Soziales DRM

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