Amy Miocevich 
The Very Good Marketing Guide 
How to Grow Your Business on a Budget

Grow your business faster with this revolutionary marketing framework

Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits.

In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand.

Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to:

* Understand and use your marketing data more effectively

* Improve conversion rates at every touch point

* Nurture your most valuable customer and client relationships

* Make sure your website and social media are doing what they should

* Create a marketing strategy that’s uniquely suited to your business’s needs

With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results … which ultimately means you can get back to doing what your business does best!

Tabla de materias

About the author ix

Why I wrote this book xi

Introduction xv

Part I: There’s a problem

1 Your marketing plan is failing and taking your profits with it 3

2 The Very Good Marketing Framework 31

3 Beat your marketing bottleneck 49 Introducing the bottleneck quiz 61

Part II: Beating your bottlenecks

4 How to turn a Stranger into a Visitor 71

5 How to turn a Visitor into a Lead 109

6 How to turn a Lead into a Customer 143

7 How to turn a Customer into a Fan 165

8 How to turn a Fan into Jam 187

Bringing it all together 209

Index 213

Sobre el autor

AMY MIOCEVICH is the founder of Lumos Marketing, an agency that works exclusively with small businesses. She has over a decade of experience working with hundreds of Australian small- and medium-sized enterprises.