Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including
Ads, Fads, and Consumer Culture; Shop «Til You Drop and
Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal
Humor and is on the editorial committee for Semiotica.
83 Ebooks de Arthur Asa Berger
Arthur Asa Berger: Gizmos or: The Electronic Imperative
Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to …
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€53.49
Arthur Asa Berger: The Golden Triangle
This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and in India generally. It adapts the methodology of analyzing cultures found in Roland Barthes’ …
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€33.99
Arthur Asa Berger: The Art of Comedy Writing
Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, …
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€33.99
Arthur Asa Berger: Media and Society
Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship …
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€48.97
Arthur Asa Berger: Applied Discourse Analysis
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various …
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€58.84
Arthur Asa Berger: Marketing and American Consumer Culture
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and …
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€58.84
Arthur Asa Berger: Cultural Perspectives on Millennials
This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is desc …
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€58.84
Arthur Asa Berger: Perspectives on Everyday Life
Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introductory theoretical approaches and a grouping of appl …
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€58.84
Arthur Asa (San Francisco State University, USA) Berger: Bali Tourism
The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic …
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€50.24
Arthur Asa (San Francisco State University, USA) Berger: Bali Tourism
The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic …
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€50.24
Arthur Asa (San Francisco State University, USA) Berger & Kaye Sung Chon: Ocean Travel and Cruising
A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academic …
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€74.10
Arthur Asa (San Francisco State University, USA) Berger & Kaye Sung Chon: Ocean Travel and Cruising
A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academic …
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€74.10
Arthur Asa Berger & Kaye Sung Chon: Vietnam Tourism
Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in …
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€62.88
Arthur Asa Berger & Kaye Sung Chon: Vietnam Tourism
Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in …
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€62.27
Arthur Asa Berger: What Objects Mean
Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to …
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€45.96
Arthur Asa Berger: What Objects Mean
Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to …
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€46.44
Arthur Asa Berger: Understanding American Icons
This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand …
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€46.59
Arthur Asa Berger: Understanding American Icons
This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand …
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€46.59
Arthur Asa Berger: Theorizing Tourism
A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses …
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€32.66
Arthur Asa Berger: Theorizing Tourism
A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses …
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DRM
€32.73
Arthur Asa Berger: Cultural Theorist’s Book of Quotations
Where did you see it-that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger’s handy book of over 300 concise quotations …
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€47.74
Arthur Asa Berger: Cultural Theorist’s Book of Quotations
Where did you see it-that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger’s handy book of over 300 concise quotations …
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€47.85
Arthur Asa Berger: Academic Writer’s Toolkit
Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author speaks to junior scholars and graduate students about …
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€46.46
Arthur Asa Berger: Academic Writer’s Toolkit
Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author speaks to junior scholars and graduate students about …
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€46.47
Arthur Asa Berger: Messages
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. …
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€50.36
Arthur Asa Berger: Messages
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. …
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€50.36
Arthur Asa Berger: Dictionary of Advertising and Marketing Concepts
From Ad Busters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and …
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€47.78
Arthur Asa Berger: Dictionary of Advertising and Marketing Concepts
From Ad Busters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and …
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€47.32
Arthur Asa Berger: Thailand Tourism
Understand Thailand’s important symbols, icons, and social practices Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has …
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€62.80
Arthur Asa Berger: Thailand Tourism
Understand Thailand’s important symbols, icons, and social practices Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has …
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€62.83
Arthur Asa Berger: Blind Men and Elephants
In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. He reveals not …
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€55.11
Arthur Asa Berger: Blind Men and Elephants
In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. He reveals not …
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€54.99
Arthur Asa Berger: Video Games
From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved into interactive animated works, many of which …
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€57.79
Arthur Asa Berger: Video Games
From their inception, video games quickly became a major new arena of popular entertainment. Beginning with very primitive games, they quickly evolved into interactive animated works, many of which …
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€57.76
Arthur Asa Berger: Victorian Revolutionaries
The Victorian era is rightly associated with the industrial revolution in Britain and the ascendancy of a materialist, commercially-oriented middle class. The threat to spiritual values was felt …
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€55.28
Arthur Asa Berger: Victorian Revolutionaries
The Victorian era is rightly associated with the industrial revolution in Britain and the ascendancy of a materialist, commercially-oriented middle class. The threat to spiritual values was felt …
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€55.40
Arthur Asa Berger: Art of Comedy Writing
Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, …
EPUB
Inglés
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€57.62
Arthur Asa Berger: Art of Comedy Writing
Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, …
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Inglés
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€57.79
Arthur Asa Berger: Great Globe Itself
In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S. Ambassador to France at the outbreak of the Second World War, and onetime close advisor to FDR, wrote the first …
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€54.89
Arthur Asa Berger: The Great Globe Itself
In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S. Ambassador to France at the outbreak of the Second World War, and onetime close advisor to FDR, wrote the first …
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€55.24
Arthur Asa Berger: Golden Triangle
This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and India. It adapts the methodology of analyzing cultures found in Roland Barthes’ semiotic portrait …
EPUB
Inglés
DRM
€37.77
Arthur Asa Berger: Golden Triangle
This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and India. It adapts the methodology of analyzing cultures found in Roland Barthes’ semiotic portrait …
PDF
Inglés
DRM
€37.77
Arthur Asa Berger: Genius of the Jewish Joke
The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. Jewish humor is humor by Jews and about Jews, in whatever medium this humor is found. …
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€55.40
Arthur Asa Berger: Genius of the Jewish Joke
The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. Jewish humor is humor by Jews and about Jews, in whatever medium this humor is found. …
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€55.40
Arthur Asa Berger: Television in Society
Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media? How do we study and interpret television? What are the effects …
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€48.63
Arthur Asa Berger: Television in Society
Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media? How do we study and interpret television? What are the effects …
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€48.57
Arthur Asa Berger: Reading Matter
To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are …
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€54.72
Arthur Asa Berger: Reading Matter
To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are …
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Inglés
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€55.25
Robert Michels: Political Parties
The principle of self-government through political parties, the cornerstone of democracy, has come to be regarded as a solution to the problem of nationality. This is because the principle of …
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€54.91
Robert Michels: Political Parties
The principle of self-government through political parties, the cornerstone of democracy, has come to be regarded as a solution to the problem of nationality. This is because the principle of …
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€54.64
Arthur Asa Berger: Manufacturing Desire
The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote …
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€55.40
Arthur Asa Berger: Manufacturing Desire
The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote …
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Inglés
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€55.40
Arthur Asa Berger: Anatomy of Humor
Humor permeates every aspect of society and has done so for thousands of years. People experience it daily through television, newspapers, literature, and contact with others. Rarely do social …
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€54.85
Arthur Asa Berger: Anatomy of Humor
Humor permeates every aspect of society and has done so for thousands of years. People experience it daily through television, newspapers, literature, and contact with others. Rarely do social …
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€55.22
Arthur Asa Berger: Agitpop
In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences creates the foundations of communication theory. Using the …
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€55.40
Arthur Asa Berger: Agitpop
In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences creates the foundations of communication theory. Using the …
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DRM
€55.40
Arthur A, (San Francisco State University, USA) Berger: Cultural Criticism : A Primer of Key Concepts
Arthur Asa Berger’s unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and …
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€89.10
Arthur A, (San Francisco State University, USA) Berger: Essentials of Mass Communication Theory
‘Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing …
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€62.39
Arthur A, (San Francisco State University, USA) Berger: Narratives in Popular Culture, Media, and Everyday Life
Arthur Asa Berger’s newest work, Narratives in Popular Culture, Media, and Everyday Life elucidates narrative theory and applies it to the reader’s everyday experience with popular forms of mass …
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€76.61
Arthur Asa Berger: Tourism in Japan
This book deals with tourism, popular culture and everyday life in Japan. It offers some interesting statistics about Japanese life and society, discusses popular kinds of tours in Japan, considers …
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€20.99
Arthur Asa Berger: Brands and Cultural Analysis
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, …
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€58.84
Arthur Asa Berger: Ads, Fads, and Consumer Culture
The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger …
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€44.08
Arthur A, (San Francisco State University, USA) Berger: Media Analysis Techniques
…
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€76.83
Arthur A, (San Francisco State University, USA) Berger: Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches
This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and …
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€70.37
Arthur Asa Berger: Everyday Life in the Postmodern World
This introductory textbook familiarizes students with ideas of key thinkers and perspectives related to postmodern thought and everyday life. The book is unique in that it offers selections from key …
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€68.61
Arthur Asa Berger: Shakespeare’s ‘The Comedy of Errors’
Shakespeare’s Comedy of Errors: A Psycho-Semiotic Analysis uses semiotics along psychoanalytic to offer a granular analysis of one of Shakespeare’s funniest and most interesting comedies. I …
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€27.99
Arthur Asa Berger: Shakespeare’s "The Comedy of Errors"
Arthur Asa Berger’s Shakespeare’s Comedy of Errorsuses semiotics along with a psychoanalytic approach to offer a granular analysis of one of Shakespeare’s funniest and most interesting comedies.It is …
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€25.11
Arthur Asa Berger: Crowds in American Culture, Society and Politics
This book is about the role of crowds in American society, culture, and politics. It builds on Gustave Le Bon’s The Crowd: A Study of the Popular Mind (published in English in 1895 and thus in the pu …
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€27.99
Arthur Asa Berger: Crowds in American Culture, Society and Politics
This book builds on Le Bon’s classic, The Crowd, to evaluate the role of crowds in American culture, society, and politics. It offers a detailed description of Le Bon’s book along with material on …
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€25.12
George Sternlieb: Television as an Instrument of Terror
This volume explores the vast and endlessly growing subject of popular culture, mass culture, the public arts, and mass-mediated culture. They cover such varied forms of mass communication as …
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€55.25
George Sternlieb: Television as an Instrument of Terror
This volume explores the vast and endlessly growing subject of popular culture, mass culture, the public arts, and mass-mediated culture. They cover such varied forms of mass communication as …
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Inglés
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€55.25
Arthur Asa Berger: Social, Psychological and Cultural Significance of Westerns
This book is about cowboy Western books and two important Western films, Shane and High Noon. Its focus is on the psychological, social, and cultural significance of Westerns, a narrative genre of …
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€121.87
Arthur Asa Berger: Creative Process
This fascinating and highly readable book, illustrated with many drawings by the author, uses semiotics, psychoanalytic theory, Marxist theory, and sociological theory to analyze creativity. It also …
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€105.75
Arthur Asa Berger: USA Pop
This book, written in an accessible style and illustrated with drawings by the author and numerous photographs, uses semiotics, psychoanalytic theory, and other cultural studies disciplines to …
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€106.79
Arthur Asa Berger: Luxury and American Consumer Culture
Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of …
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€106.94
Arthur Asa Berger: Cultural Studies Theorists on Power, Psyche and Society
This book offers a cultural studies analysis of politics in the broadest understanding of the term, dealing with the ideas of more than 50 thinkers, from Aristotle to Pierre Bourdieu. It argues that …
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€129.71
Arthur Asa Berger: Adaptive Military
When the cold war ended, many hoped it signified enhanced prospects for a more stable world. However, despite favorable political developments, the post-cold war period has been marked by turbulence, …
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€37.26
Arthur Asa Berger: Adaptive Military
When the cold war ended, many hoped it signified enhanced prospects for a more stable world. However, despite favorable political developments, the post-cold war period has been marked by turbulence, …
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Inglés
DRM
€37.64
