Publicidad, Marketing

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and …

Practical and straightforward solutions to everyday sales challenges In The Innovative Seller: Keeping Pace In An AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap …

Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological techniques to improve your ads, adding …

Enjoy a great reading experience when you buy the Kindle edition of this book. In this how-to guide for lifestyle blogging basics, Laura breaks down how she got started with her first blog, how she …

Sure, I know you’ve heard it all before, just pick the right niche, write good articles, sprinkle affiliate links everywhere, and you are sure to make a profit. Well, have I got news for you! That’s …

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a …

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate …

Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make t …

This Note’s For You talks of the people who created the campaigns with the songs we remember the most. From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best …

Embrace Open Engineering and accelerate the design and manufacturing processes Product development is a team sport, but most companies don’t practice it that way. Organizations should be drawing …