Auteur: Alan Mitchell

Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the « seminal » book Right Side Up: Building Brands in the Age of the Organized Consumer (Harper Collins Business, 2001). Andreas W. Bauer is Head of Roland Berger Strategy Consultants » global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus. Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm »s Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.