Bradley Barnes & Greg W. Marshall 
Marketing 
Real People, Real Decisions

This Revised publication in the Easyway Series, Setting up and Running your own Business, including setting up and running an internet business is updated to 2023. The book is a comprehensive guide …

Digitalization has recently emerged as a critical strategy for businesses to survive during disruptive times and crises. By utilizing digital tools, enterprises can enhance their communication capabi …

Beginning with the key challenges that enterprises face in generating value from data, this practical and provocative book systematically outlines practical processes, frameworks and data science and …

This third volume of the book series The Entrepreneurship SIG at European Academy of Management brings together contributions on aspects characterizing the field of entrepreneurship, such as …

Financial Data Analysis with R: Monte-Carlo Validation is a comprehensive exploration of statistical methodologies and their applications in finance. Readers are taken on a journey in each chapter th …

Nowadays, organisations are confronted with the imperative to enhance their organisational sustainability. This involves establishing an appropriate balance between the economic, ecological, and soci …

Effective Management of Nonprofit Organizations: Leading Relationships with Stakeholders provides practical information, rooted in organizational behavior theory, for the effective and successful …

The fact that good manufacturing practice (GMP) audits in the pharmaceutical and biotechnology industries have to be evaluated, and with very limited resources, has created a gap in this field. The l …

In the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnected world of the internet, understanding trust has n …

Scotland’s diverse landscapes, extensive coastline and mix of cultural and historic influences are reflected in its rich food and drink heritage. The country is famous for porridge and other oat …