The must-read summary of Bob Schmetterer’s book: ‘Leap: A Revolution in Creative Business Strategy’.
This complete summary of the ideas from Bob Schmetterer’s book ‘Leap’ explains the author’s compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company’s strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author’s strategy and how you can implement it.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read ‘Leap’ and discover the key to coming up with business ideas that define your brand and speak for themselves.
This complete summary of the ideas from Bob Schmetterer’s book ‘Leap’ explains the author’s compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company’s strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author’s strategy and how you can implement it.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read ‘Leap’ and discover the key to coming up with business ideas that define your brand and speak for themselves.
€4.99
Langue Anglais ● Format EPUB ● Pages 42 ● ISBN 9782511017906 ● Taille du fichier 1.3 MB ● Maison d’édition Business Book Summaries ● Pays BE ● Publié 2014 ● Téléchargeable 24 mois ● Devise EUR ● ID 5227931 ● Protection contre la copie DRM sociale
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