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Keith Ward 
Financial Aspects of Marketing 

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First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be ‘financially literate’. Practical applications of financial concepts and tech-niques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning – setting objectives and strategies: Control – monitoring achievements: Applications and examples.
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Langue Anglais ● Format PDF ● Pages 448 ● ISBN 9781135385705 ● Maison d’édition Taylor and Francis ● Publié 2013 ● Téléchargeable 6 fois ● Devise EUR ● ID 2719850 ● Protection contre la copie Adobe DRM
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