What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
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स्वरूप PDF ● पेज 426 ● ISBN 9781135429966 ● संपादक Aradhna (University of Michigan, Ann Arbor, USA) Krishna ● प्रकाशक Taylor and Francis ● प्रकाशित 2011 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2358874 ● कॉपी सुरक्षा Adobe DRM
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