Bruce Mason & Bella Dicks 
Qualitative Research and Hypermedia 
Ethnography for the Digital Age

Digital culture and digital technologies have rapidly become unavoidable and essential forms of social experience and communication in our emerging globalised society. If we want to attempt to analyse and understand our technology-saturated society, and all its new media, then we must also develop research methods and forms of analysis that can accommodate and exploit digital culture and digital technologies.

This important new methods text sets out to equip qualitative researchers with the tools necessary to conduct ethnography in the age of email and the internet. It will investigate how digital technologies potentially transform the ways in which we do research. This text also introduces the reader to new emerging methods that utilise new technologies and explains how to conduct data collection, analysis and representation using new technologies and `hypermedia′.

Essential reading for any student or researcher interested in qualitative research in an age of hypermedia, this text:

– explains how digital technology impacts on social research;

– investigates how digital technology has reshaped the field of social research;

– consider the implications of bringing multimedia into the forefront of qualitative research;

– suggests new ways of observing and documenting a `technologised′ and design-rich society;

– enables the reader to use new technologies to handle and represent qualitative data;

– unpacks the theoretical implications of writing and researching for the electronic screen

विषयसूची

Introduction

Qualitative Research for the Digital World

Hypertext, Hypermedia and Qualitative Methods

Ethnographic Paradigms

Technologies and Representations

Hypertext Roots/Routes

Multi-Semiotic Ethnography

The Hypermedia Toolbox

Hypermedia Fieldwork

Hypermedia Data Analysis

Hypermedia Representation

लेखक के बारे में

Paul Atkinson is Emeritus Professor of Sociology at Cardiff University. Recent publications include For Ethnography (SAGE 2014) and Thinking Ethnographically (SAGE 2017). The fourth book in his quartet will be Crafting Ethnography, also for SAGE. The fourth edition of Hammersley and Atkinson Ethnography: Principles in Practice was published by Routledge in 2019. He is a Fellow of the Academy of Social Sciences and of the Learned Society of Wales.