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का आवरण Information Resources Management Association: Destination Management and Marketing: Breakthroughs in Research and Practice

Information Resources Management Association: Destination Management and Marketing: Breakthroughs in Research and Practice

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive …

का आवरण Debasish Batabyal: Global Entrepreneurial Trends in the Tourism and Hospitality Industry

Debasish Batabyal: Global Entrepreneurial Trends in the Tourism and Hospitality Industry

Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, …

का आवरण Richard Boateng: Handbook of Research on Managing Information Systems in Developing Economies

Richard Boateng: Handbook of Research on Managing Information Systems in Developing Economies

Technology provides accessibility otherwise unavailable to the people who can benefit from it the most. As new digital tools become less expensive and more widely available, research and real-world …

का आवरण Fredrick Mzee Awuor & Albert Ong'uti Maake: Digital Solutions and the Case for Africa s Sustainable Development

Fredrick Mzee Awuor & Albert Ong’uti Maake: Digital Solutions and the Case for Africa s Sustainable Development

African economies can benefit tremendously from the new wave of digital innovation and information technology by using it to build and maintain sustainable systems. However, the gap in the theory and …

का आवरण Orkun Yildiz: Recent Developments in Individual and Organizational Adoption of ICTs

Orkun Yildiz: Recent Developments in Individual and Organizational Adoption of ICTs

In recent years, information and communication technologies (ICTs) have gained significant importance and become vital to the operations of both organizations and individuals. However, there are …

का आवरण Manuela Guerreiro & Patricia Pinto: Handbook of Research on Resident and Tourist Perspectives on Travel Destinations

Manuela Guerreiro & Patricia Pinto: Handbook of Research on Resident and Tourist Perspectives on Travel Destinations

Tourism is an economic and social phenomenon that is centered on a tourist s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers …

का आवरण Raymond Okwudiri Onuoha & Immanuel Ovemeso Umukoro: Africa's Platforms and the Evolving Sharing Economy

Raymond Okwudiri Onuoha & Immanuel Ovemeso Umukoro: Africa’s Platforms and the Evolving Sharing Economy

Digital transformation concepts have created new business principles such as the on-demand economy and a new sharing economy. While the on-demand economy has primarily grown out of industrialized …

का आवरण Claretha Hughes: Implementation Strategies for Improving Diversity in Organizations

Claretha Hughes: Implementation Strategies for Improving Diversity in Organizations

Awareness and inclusion are not enough to create effective change in organizations and society. Instead, organizations must implement strategies to ensure that they not only improve diversity, but …

का आवरण Norazah Mohd Suki: Handbook of Research on Technology Applications for Effective Customer Engagement

Norazah Mohd Suki: Handbook of Research on Technology Applications for Effective Customer Engagement

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By …

का आवरण Obindah Gershon & Emmanuel A. Oduntan: Handbook of Research on Institution Development for Sustainable and Inclusive Economic Growth in Africa

Obindah Gershon & Emmanuel A. Oduntan: Handbook of Research on Institution Development for Sustainable and Inclusive Economic Growth in Africa

African countries are pursuing a number of development agendas toward achieving economic growth that is inclusive, pro-poor, and sustainable, particularly the type that can unleash the potential of …

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