This book highlights the latest research articles presented at the second Digital Marketing & e Commerce Conference in June 2021. Papers include a diverse set of digital marketing and e Commerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
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लेखक के बारे में
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.David López López is a Professor, and the Academic Coordinator, co-founder and strategy director of FHIOS Smart Knowledge program at the International University of La Rioja in Spain.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 336 ● ISBN 9783030765200 ● फाइल का आकार 14.2 MB ● संपादक Francisco J. Martínez-López & David López López ● प्रकाशक Springer International Publishing ● शहर Cham ● देश CH ● प्रकाशित 2021 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 7855620 ● कॉपी सुरक्षा सामाजिक DRM
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