The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 233 ● ISBN 9783486709964 ● फाइल का आकार 18.4 MB ● प्रकाशक De Gruyter ● शहर Berlin/München/Boston ● प्रकाशित 2012 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 6375153 ● कॉपी सुरक्षा Adobe DRM
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