Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can’t manage what one can’t measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, e Bay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● ISBN 9780071454391 ● प्रकाशक McGraw-Hill Education ● प्रकाशित 2004 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2451156 ● कॉपी सुरक्षा Adobe DRM
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