John Heskett was a pioneering British design historian, with a particular interest in design and economics.
Design and the Creation of Value” publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design”s role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory.
Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.
Design and the Creation of Value” publishes for the first time his groundbreaking seminar on design and economic value. In remarkably clear and accessible prose Heskett explores the how the key traditions of economic thought conceive of how value is created. Critically teasing out the role of design in this process, Heskett shows how design”s role in innovating and creating value creating value for organisations and products can be given a firm grounding in economic theory.
Featuring examples of businesses which have successfully responded to the value of design in their practice, as well as others who have failed because of their inability to understand value-creation, Heskett looks in detail at the relationship between producers, markets, products and consumers, using these instances to offer a both a strong critique of the limitations conventional economic thought and new model of the economic importance of design thinking in value creation.
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स्वरूप PDF ● पेज 248 ● ISBN 9781474274265 ● संपादक Suzan Boztepe & Clive Dilnot ● प्रकाशक Bloomsbury Publishing ● प्रकाशित 2017 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 5022051 ● कॉपी सुरक्षा Adobe DRM
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