First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be ‘financially literate’. Practical applications of financial concepts and tech-niques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning – setting objectives and strategies: Control – monitoring achievements: Applications and examples.
€112.96
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 448 ● ISBN 9781135385774 ● प्रकाशक Taylor and Francis ● प्रकाशित 2013 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2719851 ● कॉपी सुरक्षा Adobe DRM
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