Kim Gilmour & Dan Matthews 
Starting and Running an Online Business For Dummies, UK Edition 

The fast and easy way to start and run an online business

Starting an online business is no longer a novelty. It’s a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it’s thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies.

With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You’ll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more.

* Advice on how to get your business on the Web quickly and economically

* Completely revised and updated

* Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more

Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.

विषयसूची

Introduction 1

Part I: Strategies and Tools for Your Online Business 7

Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9

Chapter 2: Choosing and Equipping Your New Online Business 39

Chapter 3: Selecting the Right Web Host and Design Tools 75

Chapter 4: Profiting from Web 2.0 and Social Media Tools 99

Part II: Establishing Your Online Presence 123

Chapter 5: Giving Your E-business Site Structure and Style 125

Chapter 6: Attracting and Keeping Customers 143

Chapter 7: Building in Security Up Front 169

Chapter 8: Monitoring and Improving Your Business 187

Part III: Running and Promoting Your Online Business 205

Chapter 9: Easing the Shopping Experience 207

Chapter 10: Running a Business on e Bay.co.uk 227

Chapter 11: Accepting Payments 247

Chapter 12: Service with a Virtual Smile 263

Chapter 13: Search Engines: What You Need to Know 281

Part IV: The Necessary Evils: Law and Accounting 299

Chapter 14: Making It All Legal 301

Chapter 15: Accounting Tools for Online Businesses 323

Part V: The Part of Tens 337

Chapter 16: Ten Must-Have Features for Your Website 339

Chapter 17: Ten Hot Steps to Entrepreneurial Success 349

Chapter 18: Ten Must-See Websites for Online Entrepreneurs 357

Index 363

लेखक के बारे में

Kim Gilmour is a business and technology journalist specialising in web hosting, social media and promotion. She has written for Which? Computing magazine, Web User and Internet Magazine and is the author of Digital Photography for the Older & Wiser. Dan Matthews is editorial director of Casis Media and co-author of Starting a Business on e Bay.co.uk For Dummies. Greg Holden is the author of over 25 books including e Bay Power User’s Bible.