In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behavior. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers’ uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.
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स्वरूप PDF ● पेज 181 ● ISBN 9781629486130 ● संपादक Lucas Barreau ● प्रकाशक Nova Science Publishers ● प्रकाशित 2013 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7223876 ● कॉपी सुरक्षा Adobe DRM
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