Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment’s notice Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques Credible and expert marketing insights from leading marketing consultants especially for non-specialists
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 320 ● ISBN 9780080468556 ● प्रकाशक Elsevier Science ● प्रकाशित 2007 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 9023389 ● कॉपी सुरक्षा Adobe DRM
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