The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 88 ● ISBN 9789351287094 ● प्रकाशक Kalpaz Publications ● प्रकाशित 2005 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 5405372 ● कॉपी सुरक्षा Adobe DRM
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