Santosh Kumar Biswal & Sabyasachi Dasgupta 
Holistic Approaches to Brand Culture and Communication Across Industries 

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with co …

We live in a competitive world. You are expected to do well in school so you can get into a good university, a good job, and a good life. Good in this context means "better than." On the …

At a time when consulting has increasingly come under scrutiny by governments and communities, Professional Management Consulting: A Guide for New and Emerging Consultants redefines “management consu …

Since the 1970s, we have witnessed unprecedented diffusion of digital technologies in both speed and geographic coverage. These technologies are pervasive and disruptive, and lead to profound shifts …

Awareness of the essential skills required for thriving in the job market is necessary for educators and employers. Shedding light on the role of industry in promoting work-based learning, Technologi …

Health inequalities are widening, and crises of obesity, physical inactivity and mental health are worsening around the world. Yet there remains a reluctance to discuss the threat capitalism poses to …

This guide transforms how we connect attendees! Serves as a blueprint to mastering event matchmaking; it is all about setting clear, measurable, and achievable matchmaking objectives – and learning …

Forecasting deals with the uncertainty of the future. To be effective, forecasting models should be timely available, accurate, reliable, and compatible with existing database. Accurate projection of …

"How Department Stores Are Carried On" by W. B. Phillips is a nonfiction business analysis and management guide that offers a comprehensive exploration of the retail industry. Phillips, a …