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Summary: What Customers Really Want 
Review and Analysis of McKain’s Book

The must-read summary of Scott Mc Kain’s book: ‘What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave’.
This complete summary of the ideas from Scott Mc Kain’s book ‘What Customers Really Want’ shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal connection with the people and the organisations they do business with so that the outcome is a compelling experience rather than a mere transaction. In his book, the author explores six major areas in which this business-to-consumer disconnection frequently occurs and how you can bridge the gap. This summary is a must-read for any business owner who wants to ensure that customers form a connection with the company and come back again and again.




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To learn more, read ‘What Customers Really Want’ and discover the key to connecting with your customers and providing a great customer experience.