David Frederick (Lawson, Schaumburg, Illinois, USA) Ross 
The Intimate Supply Chain 
Leveraging the Supply Chain to Manage the Customer Experience

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th