The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
Bahasa Inggris ● Format PDF ● ISBN 9783486736168 ● Ukuran file 6.1 MB ● Penerbit De Gruyter ● Kota Berlin/München/Boston ● Diterbitkan 2013 ● Edisi 2 ● Diunduh 24 bulan ● Mata uang EUR ● ID 6315053 ● Perlindungan salinan Adobe DRM
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