Zhang Yanling 
Exhibition Management 

Based on comprehensively learning current domestic and foreign textbooks of the same type, Event Management adopts the formulating principle of orienting on practices, emphasizes introducing the management theories, experience and technologies of powerful event countries, such as Germany. It fully accentuates the theories and operability of event management activities. The event management is a comprehensive management activity that requires much knowledge & technical contents and involves extensive fields. The whole book takes the basic process of holding an event activity as the main line and discusses the theories and practices in the event management’s different phases comprehensively.