Antonio Muniz & Carla Krieger 
OKRJourney in practice 
Joining practices and experiences to enhance results

Learn concepts and practices in OKR with the experiences of 42 people leading the adoption of OKRs in various sectors of the Brazilian and international market.

Learn about the challenges and best practices in a journey of OKR implementation.

‘In this work, another goal of this fantastic initiative called Jornada Colaborativa, we have a deepening of the concepts, context-based applications and, mainly, real market cases, which will surely help you in this VUCA/BANI world where short-term objectives are increasingly necessary.’ – Vitor Massari, preface


A Jornada Colaborativa

Together we are smarter and more lives are transformed!

Once upon a time there was a university professor who dreamed of releasing a book when he finished his master’s degree in 2007.

After some ideas for publication on topics such as Microsoft certification, project management and service management, the dream began to be fulfilled in 2017 with the book ‘Jornada Dev Ops’ (Dev Ops Journey), but some obstacles stopped its evolution after the definition of the final structure for the official EXIN certification and the writing of three chapters.

In September 2018, during a lecture at PUC Minas, a click emerged: ‘would other people passionate about Dev Ops help with collaborative writing?’ Dozens of people accepted the invitation and the book was released to 350 people on June 6, 2019 at the Sul América Convention Center in Rio de Janeiro, after intense coordinated work with people from several cities who had never worked together before.

After this successful experience with many learning experiences, the team’s escalation created great friendships, new initiatives and a donation of R$ 251, 500.00 to institutions, with 11 books launched.

We dream of transforming more lives with collective intelligence and the support of friendly companies…

Antonio Muniz
Founder of Jornada Colaborativa, organization and curation of 20 books.

Carla Krieger
Organizing team leader for the book, curating and technical review.


Co-authors
Adriana Brandão
Alessandro Seixas
Antonio Muniz
Bruna Milare
Bruno Tadeu França
Bruno Tarsis
Bruno Urakawa
Carla Krieger
Carlos Eduardo R. Cruz
Dani Dias
Daniel Moro
Eriveldo Madureira
Fabio Cruz
Fernando Fernandes
Flavia Silva
Francisco Medeiros
Gabriel Francisco Pistillo Fernandes
Hermann Rego
Jamile Marques
Júnior Rodrigues
Leandro Mattoso
Leonardo Santos
Luciana Moreira
Luiz Eduardo Labriola
Márcia Maximiano
Marcos Afonso Dias
Maria Angélica Castellani
Maria Heloiza Rodrigues Magrin
Marília Maragno
Marlon Bastida
Pedro Signorelli
Queli Silva
Rafael Vilela
Renata de Podestá Gaspar
Roberta Altermann
Rodrigo do Vale
Ronaldo Menezes
Victor Patané
Walther Krause
Werther Krause
Yuri Bilinski Escarião
Yussif Barcelos Dutra

Tabella dei contenuti

PART I. ORIGIN AND PURPOSE OF OKR
1. The history of OKR (Marlon Bastida/Hermann Rego/Márcia Maximiano)
2. Why use OKRs? (Walther Krause)
3. OKR and agility (Yuri Bilinski Escarião/Gabriel Francisco Pistillo Fernandes)
4. OKRs in digital transformation (Maria Heloiza Rodrigues Magrin/Leonardo Santos)
5. Understanding metrics and indicators (Marília Maragno)
PART II. HOW TO PREPARE FOR THE BEGINNING OF THE JOURNEY
6. Planning the deployment of OKRs (Luiz Eduardo Labriola)
7. OKR Sprint (Carla Krieger/Renata de Podestá Gaspar)
8. Boosting culture and engagement (Bruno Urakawa)
9. Autonomy in OKRs (Jamile Marques)
10. Understanding the company context (Fábio Cruz/Luciana Moreira)
11. Customer Focus: OKRs and BPM (Rafael Vilela)
PART III. HOW TO APPLY AND WHAT NOT TO DO
12. Creating OKRs (Ronaldo Menezes/Queli Silva)
13. Creating alignment between teams (Marcos Afonso Dias/Yussif Barcelos Dutra)
14. Facilitation dynamics and techniques (Maria Heloiza Rodrigues Magrin/Francisco Medeiros/Dani Dias)
15. How to work OKRs and goals in the organization (Marília Maragno/Fernando Fernandes)
16. Enabling and training is essential (Fernando Fernandes/Bruno Tarsis)
17. Main failures in the implementation of OKRs (Bruna Milare/Queli Silva/Bruno Tadeu França)
18. OKRs don’t match command and control (Júnior Rodrigues)
19. OKRs for personal goals (Francisco Medeiros/Alessandro Seixas)
PART IV. MANAGING WITH OKR
20. The OKR lifecycle (Victor Patané)
21. How to know if we are close to the objective (Adriana Brandão)
22. Keeping OKRs alive (Flavia Silva)
23. The engagement power of OKR (Dani Dias)
24. OKR at all levels (Bruno Tadeu França)
25. The OKR leader’s competencies in managing goals and results (Adriana Brandão)
26. Market approaches (Roberta Altermann)
27. Jornada Cast Cases (Carla Krieger)
APPENDICES
Appendix A. FAQ
Appendix B. Book experiments (Carla Krieger)
References
Dedication and acknowledgments
About the authors and curators

Circa l’autore

Antonio Muniz – Inspired more than 30, 000 people and teams in MBA courses, bootcamps, video classes, workshops, consulting and lectures in leading companies such as Sul América, Petrobras, Vivo, Itaú, Oi, Furnas, Eletrobras, DHL, Banco do Brasil, Banco Safra, Banco PAN, Ernst & Young, Finep, Sebrae, UOL, Pagseguro, Makro, Totvs, Jucesp, Ambev Tech and Dafiti.

Carla Krieger – Enterprise Agile Coach at Globo’s Digital Hub VMO, Head of Business and Culture and Jornada Cast at Jornada Colaborativa, Trustee at Access Agile Community, DA Trainer and Host of Agile World in Portuguese. Co-author of several books, teacher and speaker. Passionate about people and learning, she is always ready to explore new ways of working that encourage a collaborative environment, with diversity, delivering value and results according to a purpose.

Victor Patané — Agilist and enthusiast of agile methodologies, for more than 10 years he has been testing ways to make people exercise the art of working with consensus and as a team through methods and processes that aim to integrate ideas. Linked In:

Walther Krause — Mechanical engineer at UFRJ, with a master’s degree from IAG PUC/RJ. PMP, Lean Six Sigma Green Belt and SAFe®. Claro Corporate Risk Manager and former president of PMI Rio. ABNT coordinator. Author of books on PMO, governance and agility.

Werther Krause — Mechanical Engineering (UFRJ), MSc Computer Science (PUC/ RJ), MBA (Stephen Ross School of Business), Strategic Innovation Throughout the Value Chain (MIT/IMD). Multiple certifications for predictive and adaptive project management and governance. He has over 20 years of experience in strategy/business.