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Copertina di Ling Chen: Intercultural Communication

Ling Chen: Intercultural Communication

This handbook takes a multi-disciplinary approach to offer a current state-of-art survey of intercultural communication (IC) studies. The chapters aim for conceptual comprehension, theoretical clarit …

Copertina di Annette Leßmöllmann & Marcelo Dascal: Science Communication

Annette Leßmöllmann & Marcelo Dascal: Science Communication

The volume gives a multi-perspective overview of scholarly and science communication, exploring its diverse functions, modalities, interactional structures, and dynamics in a rapidly changing world. …

Copertina di Jan Strassheim & Hisashi Nasu: Relevance and Irrelevance

Jan Strassheim & Hisashi Nasu: Relevance and Irrelevance

Relevance drives our actions and channels our attention; it shapes how we make sense of the world and communicate with each other. Irrelevance spreads a twilight which blurs the line between informat …

Copertina di Charles R. Berger: Interpersonal Communication

Charles R. Berger: Interpersonal Communication

Interpersonal communication has been studied in terms of both communication functions and specialized contexts. This handbook comprehensively covers the field including research on processes of socia …

Copertina di Patrick Lee Plaisance: Communication and Media Ethics

Patrick Lee Plaisance: Communication and Media Ethics

Ethics in communication and media has arguably reached a pivotal stage of maturity in the last decade, moving from disparate lines of inquiry to a theory-driven, interdisciplinary field presenting no …

Copertina di Lorenzo Cantoni & James A. Danowski: Communication and Technology

Lorenzo Cantoni & James A. Danowski: Communication and Technology

The primary goal of the Communication and Technology volume (5th within the series ‘Handbooks of Communication Science’) is to provide the reader with a comprehensive compilation of key scholarly lit …

Copertina di Simon Schäffer: Applying Neuro-Cognitive Framing to Personal Selling

Simon Schäffer: Applying Neuro-Cognitive Framing to Personal Selling

Intermediate Examination Paper from the year 2018 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, 0, University of Cooperative Education Loerrach, …

Romina Müller: A Branded World -The Importance of Public Relations Over Advertising in Brand Building

Essay from the year 2011 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: A, Lindenwood University (-), language: English, abstract: The Body Shop is a …

Copertina di Nadine Ghanawi: How to Avoid Being the 'Ugly French'

Nadine Ghanawi: How to Avoid Being the ‘Ugly French’

Seminar paper from the year 2010 in the subject Communications – Intercultural Communication, grade: 2, 7, The FOM University of Applied Sciences, Hamburg, course: Intercultural Competences, …

Victoria Homeier: Consumer Perception of Internal Brand Extension

Bachelor Thesis from the year 2012 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, FH Vienna, language: English, abstract: In order for brands to satisfy the …

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