Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.
His book Scientific Advertising was published following his retirement from Lord & Thomas, where he finished his career as president and chairman. This book was followed by his autobiographical work My Life in Advertising. Hopkins has been credited with popularizing tooth brushing, as a result of his campaigns for Pepsodent.
Hopkins was much more interested in direct marketing than branding advertising. He believed advertising was more about scientific results than image.
13 Ebook di Claude C. Hopkins
Claude C. Hopkins: Scientific Advertising
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." — Advertising legend David Ogilvy …
EPUB
Inglese
DRM
€9.99
Nicolas Darvas & Walter Bagehot: Sublime Finance Super Pack
To make and invest money, one must understand how the financial systems work. These eight landmark books will give you that understanding and help you on your way to success and prosperity. These …
EPUB
Inglese
DRM
€1.99
Claude C. Hopkins: Scientific Advertising
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are …
EPUB
Inglese
DRM
€1.99
Claude C. Hopkins: Scientific Advertising
This is the time when advertising has reached the status of a science. It is based on fixed principles and is reasonably …
EPUB
Inglese
€2.49
Claude C. Hopkins & Dr. Robert C. Worstell: Scientific Advertising with My Life in Advertising
“Scientific Advertising” is still regarded as one of the great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever …
EPUB
Inglese
€4.49
Claude C. Hopkins: Scientific advertising
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are …
EPUB
Inglese
€1.99
Claude C. Hopkins: Publicidade Científica (Traduzido)
Chegou o momento em que a publicidade atingiu em algumas mãos o status de ciência. Ela se baseia em princípios fixos e é razoavelmente exata. As causas e os efeitos foram analisados até que sejam bem …
EPUB
Portoghese
€4.99
Claude C. Hopkins: Publicidad Científica (Traducido)
Ha llegado el momento en que la publicidad ha alcanzado en algunas manos el estatus de ciencia. Se basa en principios fijos y es razonablemente exacta. Las causas y los efectos se han analizado hasta …
EPUB
Spagnolo
€4.99
Claude C. Hopkins: Publicité Scientifique (Traduit)
Le temps est venu où la publicité a atteint, dans certaines mains, le statut d’une science. Elle est basée sur des principes fixes et est raisonnablement exacte. Les causes et les effets ont été …
EPUB
Francese
€4.99
Claude C. Hopkins: Wissenschaftliche Werbung (Übersetzt)
Die Zeit ist gekommen, in der die Werbung in einigen Händen den Status einer Wissenschaft erreicht hat. Sie beruht auf festen Grundsätzen und ist einigermaßen genau. Die Ursachen und Wirkungen sind …
EPUB
Tedesco
€4.99
Claude C. Hopkins: Pubblicità Scientifica (Tradotto)
È arrivato il momento in cui la pubblicità ha raggiunto per alcuni lo status di scienza. Si basa su principi fissi ed è ragionevolmente esatta. Le cause e gli effetti sono stati analizzati fino a …
EPUB
Italiano
€4.99
Claude C. Hopkins: Scientific Advertising
Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ‘must-read’ book. …
EPUB
Inglese
DRM
€0.99
