Dave Wooldridge & Taylor Pierce 
The Business of iOS App Development 
For iPhone, iPad and iPod touch

Updated and expanded for the new Apple i OS8, The Business of i OS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional i OS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the i Phone, i Pad and the i Pod touch have ushered in a ‘gold rush’ for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your i OS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

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