The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.
Tabella dei contenuti
1. Introduction 2. A Multi-Layer Approach to the Website Analysis 3. Website Analysis of Layout 4. Website Analysis of Meaning-making 4.1. Tourist Activities 4.2. Walking Activities 4.3. Natural Heritage 4.4. History and Heritage 4.5. Gastronomy 5. ConclusionCirca l’autore
Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.
Lingua Inglese ● Formato PDF ● Pagine 227 ● ISBN 9781137397911 ● Dimensione 1.4 MB ● Casa editrice Palgrave Macmillan UK ● Città London ● Paese GB ● Pubblicato 2014 ● Scaricabile 24 mesi ● Moneta EUR ● ID 3647754 ● Protezione dalla copia DRM sociale