Mark Shaw 
Copywriting 
Successful Writing for Design, Advertising, Marketing

Supporto
Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively.With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.
€3.99
Modalità di pagamento
Acquista questo ebook e ricevine 1 in più GRATIS!
Lingua Inglese ● Formato EPUB ● ISBN 9781786276308 ● Casa editrice Quercus ● Pubblicato 2009 ● Scaricabile 3 volte ● Moneta EUR ● ID 8257490 ● Protezione dalla copia Adobe DRM
Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

49.063 Ebook in questa categoria