PHILIP KOTLER is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University”s Kellogg School of Management, and one of the world”s leading authorities on marketing. He is the author of thirty-five books, including Marketing Management (now in its eleventh edition) and Marketing Insights from A to Z.
HERMAWAN KARTAJAYA is the founder and president of Mark Plus&Co., one of the foremost strategy consulting firms in Southeast Asia, and has coauthored several bestselling books on Asian marketing, including Repositioning Asia and Rethinking Marketing (with Hooi Den Huan and Sandra Liu). He is also president of the World Marketing Association (WMA) for 2002–2004.
S. DAVID YOUNG is Professor of Accounting and Control at INSEAD. He is the coauthor of EVA and Value-Based Management and Profits You Can Trust.
4 Ebook di S. David Young
Philip Kotler & Hermawan Kartajaya: Attracting Investors
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: ‘Marketing!’ Marketing expert …
PDF
Inglese
DRM
€22.99
Kevin Kaiser & S. David Young: The Blue Line Imperative
A groundbreaking guide to making profitable business
decisions
Do you wonder why your value initiatives aren’t providing the
payoff you’d hoped for? Could it be because you’ve been thinking …
PDF
Inglese
DRM
€27.99
Kevin Kaiser & S. David Young: The Blue Line Imperative
A groundbreaking guide to making profitable business
decisions
Do you wonder why your value initiatives aren’t providing the
payoff you’d hoped for? Could it be because you’ve been thinking …
EPUB
Inglese
DRM
€27.99
Daniel A. Bens & Jacob Cohen: Corporate Financial Reporting and Analysis
Corporate Financial Reporting Analysis combines comprehensive coverage and a rigorous approach to modern financial reporting with a readable and accessible style. Merging traditional principles of …
EPUB
Inglese
DRM
€55.17