Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: ‘design thinking, ‘ or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design’s exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Jeanne Liedtka & Tim Ogilvie
Designing for Growth
A Design Thinking Tool Kit for Managers
Designing for Growth
A Design Thinking Tool Kit for Managers
Language English ● Format EPUB ● ISBN 9780231527965 ● File size 2.8 MB ● Publisher Columbia University Press ● City New York ● Country US ● Published 2011 ● Downloadable 24 months ● Currency EUR ● ID 2451633 ● Copy protection Adobe DRM
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