Jennifer Lee 
The Right-Brain Business Plan 
A Creative, Visual Map for Success

Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee’s wonderfully original approach.

Discover how to:

• Develop a financial plan with fun and flair
• Select your circle of support to get the work done
• Clarify your business values and goals
• Paint a picture of your business landscape
• Understand your competition and what makes you stand out from the crowd
• Identify your perfect customers and create a marketing plan to reach them
• Map out concrete action steps to bring your Right-Brain Business Plan to life

About the author

Right-brain entrepreneur Jennifer Lee is a certified coach, writer, artist, yogini, and the founder of Artizen Coaching. Before pursuing her own passions full-time, she consulted for ten years for companies such as Gap Inc., Accenture, Sony, and HP, helping leaders and organizations manage change. As a director of executive development for Gap Inc., she led onboarding and coaching programs for those at the level of vice president and up. She grew her private coaching business in her spare time, and in 2006 Jennifer made the leap from corporate America to entrepreneurship after realizing she needed to stop living her own dream on the side.

Now she is on a mission to empower people to awaken their innate creativity and make a living doing what they love. When she’s not coaching, writing, or leading groups, she’s either painting up a storm, reading in her hammock, practicing yoga, making arts and crafts, or indulging in a midday nap (one of the fabulous perks of being self-employed).

Jennifer holds a bachelor’s degree in communication studies from UCLA and a master’s degree in communication management from USC. She lives in the San Francisco Bay Area with her creative, rather left-brain husband and their adorable beagle mix.

For creative inspiration and more information on Jennifer’s coaching, workshops, e-courses, and innovative products, visit Artizencoaching.com and Rightbrainbusinessplan.com.