Ebook > Social Sciences > General > Jim Bell & Stephen Brown: Marketing Apocalypse (ePUB)

Jim Bell & Stephen Brown
Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End

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Cover of Jim Bell & Stephen Brown: Marketing Apocalypse (ePUB)

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

€74.15

Language English ● Format EPUB ● Pages 312 ● ISBN 9781134689255 ● Editor Jim Bell & Stephen Brown ● Publisher Taylor and Francis ● Published 2003 ● Downloadable 6 times ● Currency EUR ● ID 2602188 ● Copy protection Adobe DRM

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