Kathleen Allen 
Entrepreneurship For Dummies 

Thought of the perfect business idea but unsure how to start a company? Achieve your goal of entrepreneurship with this no-nonsense business guide as your partner

Today’s business marketplace is filled with news of small businesses and online entrepreneurs making it big. Maybe you have a great idea for a business but little acumen when it comes to launching a business. Entrepreneurship For Dummies has what you need to get started in business in one concise and plainly written package.

From developing an opportunity and coming up with a concept to creating the company, this user-friendly book guides you step-by-step along the path to entrepreneurial success. Find out what’s necessary to create a successful business: from creating a business plan, to learning how to know your customer, testing and protecting your product, and finally launching your business. You’ll discover how to

* Determine the best legal structure for your business

* Write a financial plan and find investors

* Choose a business model for your company

* Hire the right team members to help you achieve your goals

* Plan for future growth with the organizational model for you

* Develop your company’s branding and marketing strategy

* Get your products and services to your customers

* Prepare for unforeseen challenges

* And so much more

Additionally, to ensure you’re as prepared as you can be to launch your start-up, you’ll learn reasons why not to start a business and ideas to spark your entrepreneurial spirit. With help on how to analyze your competitors and tips for using the internet to grow your business, Entrepreneurship For Dummies is sure to help you chase your dreams. Get your own copy today and make those dreams a reality.

Table of Content

Introduction.

PART I: Getting Started in Entrepreneurship.

Chapter 1: What’s an Entrepreneur, Anyway?

Chapter 2: Moving at the Speed of E-Business.

Chapter 3: Preparing to Hear When Opportunity Knocks.

Chapter 4: Testing an Opportunity Before You Leap.

PART II: Developing your Business Concept.

Chapter 5: Listening to What Your Industry Tells You.

Chapter 6: What Your Customers Can Tell You.

Chapter 7: Designing Products and Services for a New Marketplace.

Chapter 8: Protecting Your Products and Services.

Chapter 9: Getting Products and Services to Customers:Distribution.

Chapter 10: Putting Together Your Start-up Team.

Chapter 11: Assessing Your Start-up Financial Needs.

PART III: Creating a Company.

Chapter 12: Getting Ready to Do a Business Plan.

Chapter 13: Finding Money to Start and Grow Your Venture.

Chapter 14: Starting with the Right Legal Structure.

Chapter 15: Developing a Business Model for a Digital World.

PART IV: Growing a Company.

Chapter 16: Planning for Growth.

Chapter 17: Organizing Your Business for Growth.

Chapter 18: Reaching the Customer.

Chapter 19: Proving You Can Make Money: The Financial Plan.

Chapter 20: Planning for Things That Go Bump in the Night.

PART V: The Part of Tens.

Chapter 21: Ten Reasons Not to Start a Business.

Chapter 22: Ten Ways to Spark Your Entrepreneurial Spirit.

Chapter 23: Ten Ways to Use the Internet to Grow Your Business.

Chapter 24: Ten Best Resources for Gathering Competitive Intelligence.

Index.

Book Registration Information.

About the author

Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies and e Business Technology Kit For Dummies.