Kevin Hogan & James Speakman 
Covert Persuasion 
Psychological Tactics and Tricks to Win the Game

Praise for Covert Persuasion:

‘This book is a treasure trove of ideas you can use to turn a ‘no’
into a ‘yes’ almost instantly-in any sales situation.’

-Brian Tracy, speaker and author of Create Your Own Future and
Change Your Thinking, Change Your Life

‘Hogan is the master of persuasion. I urge you to persuade yourself
to buy this book and everything he’s ever written and recorded. It
will help you understand yourself, understand others, and succeed.
This information is bankable.’

-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of
Selling, and Little Red Book of Sales Answers

‘There’s more wisdom in this book than in 500 pages on the same
subject. Whether you need to persuade your lover, your spouse, your
boss, your clients, your friends, or yourself, this powerhouse
collection of mind tricks and secrets will give you the upper hand.
In today’s competitive world, this is the persuasion wizard’s
manual you need to control circumstances and get what you
want.’

-Dr. Joe Vitale, author of Life’s Missing Instruction Manual and
The Attractor Factor

‘When you read Hogan’s writing, it feels like you’re getting sage
advice from a master. Would you like other people to decide on
their own (or so they think) to go along with your every whim? Then
this is the book you’ve been looking for.’

-David Garfinkel, author of Advertising Headlines That Make You
Rich

‘There is more practical information on the dynamics of selling and
communication in these pages than you could ever acquire in a
lifetime on your own through trial and error. Take advantage of the
authors’ wisdom and read this book!’

-Todd D. Bramson, Certified Financial Planner and author of Real
Life Financial Planning

Table of Content

Acknowledgments.

Introduction.

1 Covert Persuasion Begins in the Mind.

2 From ‘No’ to ‘Yes’.

3 Covert Strategies for Changing Beliefs.

4 Covert Persuasion 101:The Tactics.

5 The Words of Covert Persuasion.

6 The Focused Outcome Mindset.

7 20 Keys to Using Covert Persuasion in a Story.

8 Using Questions to Covertly Persuade.

9 Using Emotions to Covertly Persuade.

10 27 Observations About People And How to Covertly Persuade
Them.

11 Putting It All Together.

Appendix Covert Persuasion Worksheet.

Bibliography.

Index.

About the author

KEVIN HOGAN is a public speaker and corporate trainer. Several times per month, he teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. He holds a doctorate in psychology and is also the author of The Science of Influence, from Wiley.

JAMES SPEAKMAN is a professional speaker, corporate trainer, and President of Speakman & Associates LLC, a company committed to sharing the power of persuasion with salespeople and others whose careers depend on their powers of persuasion.