PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor
Experience
‘Using the principles penned in this book, Barry Mc Leish has helped
our nonprofit grow its customer base 400% with plans to double it
yet again approved by our board. The creation of a compelling donor
experience has increased gifts 1, 000%.’
–Ron Ward
Executive Director
Camp Berea
‘Nonprofits face constant pressure from a public scrutinizing our
every move, demanding more service for less cost. Into this perfect
storm, Barry Mc Leish has cast a lifeline. He has given us the power
to discern snake oil from salve and to craft custom strategies for
our unique organizations. Those who survive the future shakeout and
fragmentation of our industry will owe an eternal debt of gratitude
to the likes of Barry Mc Leish and his tribe.’
–Tony Lee
Associate Director of Development
Habitat for Humanity
‘Becoming more donor-centric is not a choice–it’s a strategic
imperative. This timely book from a seasoned and very savvy
practitioner sounds an urgently needed wake-up alarm for nonprofits
that have yet to align their work with the hearts and minds of
their donors. If you’re an executive or board member of a
nonprofit, after reading this book don’t even dream of hitting the
snooze button. In today’s environment, it could well be your
organization’s last nap.’
–Larry F. Johnston, Ph D
President
Mc Conkey, Johnston International
‘Keeping up with the sea change in the business of philanthropy has
become a full-time job for fundraisers and for managers of
nonprofits. Mc Leish’s book explores the expanded expectations of
twenty-first-century donors and offers a road map to guide
development professionals in building meaningful relationships that
will insure years of engaged support. This book goes beyond
conventional concepts of branding and marketing into the creation
of authentic partnerships between donors and organizations.’
–Linda G. Steckley
Vice President for Development and Executive Education
The Brookings Institution
‘The words of Albert Szent-Gyorgyi, the biochemist, summarize
Barry’s latest thoughts: ‘Discovery consists of seeing what
everybody has seen and thinking what nobody has thought.’ The
reader who captures Barry’s insights and personally adapts and
applies them will benefit greatly.’
–Larry Fuhrer, Founder/President
Presidential Services Ltd.
Experience
‘Using the principles penned in this book, Barry Mc Leish has helped
our nonprofit grow its customer base 400% with plans to double it
yet again approved by our board. The creation of a compelling donor
experience has increased gifts 1, 000%.’
–Ron Ward
Executive Director
Camp Berea
‘Nonprofits face constant pressure from a public scrutinizing our
every move, demanding more service for less cost. Into this perfect
storm, Barry Mc Leish has cast a lifeline. He has given us the power
to discern snake oil from salve and to craft custom strategies for
our unique organizations. Those who survive the future shakeout and
fragmentation of our industry will owe an eternal debt of gratitude
to the likes of Barry Mc Leish and his tribe.’
–Tony Lee
Associate Director of Development
Habitat for Humanity
‘Becoming more donor-centric is not a choice–it’s a strategic
imperative. This timely book from a seasoned and very savvy
practitioner sounds an urgently needed wake-up alarm for nonprofits
that have yet to align their work with the hearts and minds of
their donors. If you’re an executive or board member of a
nonprofit, after reading this book don’t even dream of hitting the
snooze button. In today’s environment, it could well be your
organization’s last nap.’
–Larry F. Johnston, Ph D
President
Mc Conkey, Johnston International
‘Keeping up with the sea change in the business of philanthropy has
become a full-time job for fundraisers and for managers of
nonprofits. Mc Leish’s book explores the expanded expectations of
twenty-first-century donors and offers a road map to guide
development professionals in building meaningful relationships that
will insure years of engaged support. This book goes beyond
conventional concepts of branding and marketing into the creation
of authentic partnerships between donors and organizations.’
–Linda G. Steckley
Vice President for Development and Executive Education
The Brookings Institution
‘The words of Albert Szent-Gyorgyi, the biochemist, summarize
Barry’s latest thoughts: ‘Discovery consists of seeing what
everybody has seen and thinking what nobody has thought.’ The
reader who captures Barry’s insights and personally adapts and
applies them will benefit greatly.’
–Larry Fuhrer, Founder/President
Presidential Services Ltd.
Jadual kandungan
Preface viiiIntroduction xiii
Acknowledgments xxvii
CHAPTER 1 Redefining Boundaries 1
CHAPTER 2 The Need for a New Mind-Set 25
CHAPTER 3 The Tip of the Iceberg 49
CHAPTER 4 Doing What Matters for Customers, Donors, and
Volunteers 75
CHAPTER 5 The Mind of the Nonprofit Strategist 97
CHAPTER 6 Five Critical Issues: First, Know Where You Are Going;
Second, Know How You Are Going to Get There 117
CHAPTER 7 Integration and Communication: Issues Three and Four
Continued 143
CHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry
167
Afterword 191
Index 193
Mengenai Pengarang
Barry Mc Leish (Deerfield, WI) is currently serving as the International Vice President to the Mc Conkey/Johnston Group, a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining Mc Conkey/Johnston, Mc Leish was the Director of Development for a $22 million dollar nonprofit organization and served as project director for the organization’s $30 million dollar capital campaign. Mc Leish is a frequent and popular seminar leader, having spoken at numerous conventions in the US and Canada on fundraising, marketing, and market planning for nonprofit and for-profit organizations, including large marketing seminars for Merrill Lynch and the American Association of Manufacturers. He is the author of three books: The Personal Support Raising Handbook (Intervarsity Press), The Donor Bond (Taft Publishers), and Successful Marketing Strategies for Nonprofit Organizations (Wiley).
Bahasa Inggeris ● Format PDF ● Halaman-halaman 224 ● ISBN 9780470180556 ● Saiz fail 8.2 MB ● Penerbit John Wiley & Sons ● Diterbitkan 2007 ● Edisi 1 ● Muat turun 24 bulan ● Mata wang EUR ● ID 2315093 ● Salin perlindungan Adobe DRM
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