Dave Wooldridge & Michael Schneider 
The Business of iPhone and iPad App Development 
Making and Marketing Apps that Succeed

The phenomenal success of the i Phone, i Pad and the i Pod touch has ushered in a “gold rush” for developers, but with well over 300, 000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your i OS app requires a lot of organization and some strategic planning. Updated and expanded for i OS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of i Phone and i Pad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional i OS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

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As the founder of Electric Butterfly, strong Dave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he’s not creating Mac and i Phone apps, he can be found writing. Dave is the author of em The Business of i Phone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for em Mac Tech Magazine/em. Follow Dave on Twitter @ebutterfly.