Gashaw Abeza & Michael L. Naraine 
Canadian Sport Marketing 

Both strength training and weight training are recognized by the American College of Sports Medicine as vital to a high quality of life. They are also of tremendous benefit to young, healthy adults …

This book offers different insights into the study of the Olympic movement in the Middle East and North Africa (MENA) region. It seeks to capture how political and cultural nation-state building an …

The Routledge Handbook of Sport and Sustainable Development is a comprehensive and powerful survey of the ways in which sport engages with its social, environmental, and ethical responsibilities. I …

Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their …

This collection of essays is the third iteration in a series of publications dealing with Olympic studies that initially developed out of the tripartite relationship between Western University (Canad …

The American Football Revolution: How Britain Fell In Love With The NFL is the remarkable story of how the USA”s biggest sport converted a sceptical soccer-mad nation. In 1982, an esoteric new TV ch …

Two disabled Korean Vets discover love , companionship and team up to make a life in Rodeo barrel racing. Romance, humor, excitement, suspense, heartbreaking loss and thrilling climax all form a part …

Few athletes in the grand history of Chicago sports have ever been as beloved as the Chicago Blackhawks’ Stan Mikita. One of the most popular players of his or any era, Mikita thrilled fans with his …