Manfred Bruhn 
Marketing 
Grundlagen fur Studium und Praxis

A shocking exposé from the most powerful insider in nuclear regulation about how the nuclear energy industry endangers our lives—and why Congress does nothing to stop it. Gregory Jaczko had never …

This new edition has been rewritten to provide an up-to-date, clear and comprehensive account of the most important developments currently taking place in the world economy. The text introduces the …

This book contains scientific papers covering the current situation of Varroatosis in Europe, the biology and behaviour of Varroa-mite, the parasite-host relationship, the secondary infection …

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides …

The Sharpe ratio is the most widely used metric for comparing the performance of financial assets. The Markowitz portfolio is the portfolio with the highest Sharpe ratio. The Sharpe Ratio: Statistics …

Many complex traits define the human condition, including encephalization and bipedalism. The specific molecular signals and cellular processes producing these traits are the result of dramatic evolu …

Many complex traits define the primate condition, including behaviors as fundamental as locomotion and traits as scrutinized as the dentition, and their study reveals dramatic evolutionary change acr …

This book explores the nature of the music industries before and after the digital revolution from the point of view of the consumer, and explores the question of whether there is a role for competit …