Nicolae Sfetcu 
How to Sell (eCommerce) – Marketing and Internet Marketing Strategies 

This book focuses on the economic challenges India has been facing since its independence in 1947. It traces the country s journey of economic transition and critically analyzes themes such as the …

This book critically explores conflict and hostility in a range of hospitality settings and from a broad stakeholder perspective. The provision of accommodation, food, and drink in commercial setti …

Advancements in computational intelligence, which encompasses artificial intelligence, machine learning, and data analytics, have revolutionized the way we process and analyze biomedical and health d …

This book explores the process of grassroots innovations in the context of the global south. It explains why these bottom-up solutions developed by common people are generated due to lack of availabl …

This book weaves together a comprehensive legal analysis of sustainable finance regimes governing Environment, Social and Governance (ESG) derivatives, with insightful sociological perspectives on …

Ageing is the main reason for most neurodegenerative diseases, including Alzheimer s disease (AD) and Parkinson s disease (PD). About 10% of individuals aged =65 years develop AD, which continuously …

With the introduction of Industry 4.0 in manufacturing industries, the paradigm shift from conventional to green manufacturing is quite evident. Manufacturing industries achieving sustainability …

Over the course of the author’s career as a banker and business consultant, he has seen many examples of businesses that were doing just “fine.” They were profitable and growing slowly-but-surely, bu …

Through a rigorous examination of China s rise , Lee addresses an important question Did China catch up? Or more specifically, can growth be automatically translated to catching up with the advanced …

A manager needs to perform the role of a leader, a consumer, a buyer, a maker, a worker, a messenger, an advisor and a guide to all other stakeholders in a business setting. Though the fundamentals o …