Information Resources Management Association 
Social Media Marketing: Breakthroughs in Research and Practice 

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with co …

Health inequalities are widening, and crises of obesity, physical inactivity and mental health are worsening around the world. Yet there remains a reluctance to discuss the threat capitalism poses to …

This guide transforms how we connect attendees! Serves as a blueprint to mastering event matchmaking; it is all about setting clear, measurable, and achievable matchmaking objectives – and learning …

Forecasting deals with the uncertainty of the future. To be effective, forecasting models should be timely available, accurate, reliable, and compatible with existing database. Accurate projection of …

"How Department Stores Are Carried On" by W. B. Phillips is a nonfiction business analysis and management guide that offers a comprehensive exploration of the retail industry. Phillips, a …

The ninth edition of Contemporary Economics continues to offer a clear, concise presentation of basic micro- and macroeconomic theory. Emphasizing how the discipline of economics connects to the worl …

This handbook presents a comprehensive overview of insect conservation and provides practical solutions to counteract insect declines, at a time where insects are facing serious threats across the …

This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximi …

This book focuses on the economic challenges India has been facing since its independence in 1947. It traces the country s journey of economic transition and critically analyzes themes such as the …